Building or upgrading your Apple setup? Here's the best iPhone, Mac, Apple Watch and AirPods to buy this year, and who each is for.
Apple's 2026 line-up is its strongest yet, with the A19 Pro and M5 chips leading performance. We picked the standout device in each category so you can build a setup that works together seamlessly — from your pocket to your wrist to your desk.
The best iPhone you can buy. The A19 Pro chip leads every phone on performance, the triple 48MP camera shoots the best video on any smartphone, and the 6.9" 120Hz OLED hits 3000 nits. If you want Apple's finest, this is it.
The best Mac for almost everyone. The M5 chip is silent, fast and fanless, the 15.3" Liquid Retina screen is gorgeous, and battery life lasts all day. For work, study and everyday creativity, it's the sweet spot of the Mac range.
The most capable Apple Watch ever. A 3000-nit always-on display, the full health suite (ECG, SpO2, blood-pressure trends) and a rugged titanium case make it the pick for anyone serious about fitness or the outdoors — with up to 42 hours of battery.
The Apple product that gives the biggest upgrade for the least money. AirPods Pro 3 have ANC twice as effective as before, the H2 chip for crisp audio and voice isolation, and seamless switching across your Apple devices. An easy yes for any iPhone owner.
We weigh performance, everyday usefulness, how well each device works within Apple's ecosystem, and value. We favour models most people will be happy with for years — not just the most expensive option. Prices change often, so always check the current price before buying.
For a phone, the iPhone 17 Pro Max is the best. The MacBook Air M5 is the best Mac for most people, the Apple Watch Ultra 3 is the best Apple Watch, and the AirPods Pro 3 are the best AirPods.
The AirPods Pro 3 (around €219) offer the best value in Apple's line-up. The MacBook Air M5 is the best value if you need a full computer.